Continuing Education

Continuing Education - March 2012


Earlier this month, my sales tip of the week announced our newest promotion for the Real Estate industry. This promotion is aimed at helping you get your foot in the door to create a long-lasting relationships.

In this month's continuing education, I will go more in depth on how to penetrate this market. Follow a few of my easy tips and you will be successful.

If you need product quotes or samples, please do not hesitate to contact myself or Gayla.

Real Estate Promotion

What it is:

1 - Pro-Bind 1000Real Estate Covers
100 - 1/8" digital soft covers
Discounted Retail Price - $325.00

Why They Need It:

Competitive Marketing Analysis: CMA's show a potential home buyer active listings in the target area as well as homes that have sold in the same area in the past 6 months. CMA's can range from a few page briefing to a 50 page comprehensive report.

Proposals: Home buyers want to feel the most confident right before they buy a home. A personalized on demand bound proposal recapping everything is the perfect final touch.
High End Presentations: For individuals purchasing million dollar homes, simple black/white flyers are not going to WOW the home buyer. Its imperative to continue to showcase the home's curb appeal and safety features even after they leave the property.

Who to Contact:

Brokers: The firm's broker could be equated to a sales manager. It is his/her job to motivate the agent to close home listings. Another primary responsibility is to provide tools to the office to help selling. Showing and leaving samples with the broker will create a lot of conversation and excitement in the office. Which will help YOU close your sale!

Individual Office/Franchisee Owners: Many real estate offices are individually owned and operated. These offices have greater freedom and can be creative with marketing dollars. Start with the owner and explain how this will save him time, elevate their game in the market and therefore make the group more successful. The owner will understand that this small amount of money spent will create a lot more revenue.

Other Products for the Real Estate Market:

Other products

Legal & Letter Pocket Folders
Economical and polished way to present new home listing or closing documents.

Choose between 12pt C1S, perfect for 4-color process artwork or any of our colored paper stocks ideal for foil stamping.

Vinyl Portvelopes
A secure way to keep documents clean and damage free.

Choose between opaque or clear vinyl, flap or zipper closure. Add a business card holder to simple personalization.

Paper File Folders & Portvelopes
Company branded file folders will keep everyone organized and looking professional.

Paper portvelopes give you the capabilities to use 4-color process artwork. Use a bando closure to ensure closing documents or proposals are safely contained.

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